![]() The innovative partnership between High Noon and Barstool is integrated across several of the website’s popular platforms, which includes podcasts, blogs, vlogs, and other forms of engaging content. “While the summer season won’t be the same this year, we know consumers will love the new flavors.” “The consumer response to High Noon has been off the charts, and we continue to strengthen our portfolio to solidify our position within the category, capitalizing on key consumer trends and flavor gaps across key category flavors,” said Britt West, vice president and general manager for E. While Peach is a top flavor of vodka, it has room to expand in the hard seltzer space. Lime currently ranks as the third most popular hard seltzer flavor. High Noon Hard Seltzer is available in Black Cherry, Grapefruit, Pineapple and Watermelon, as well as Lime and Peach, which were new flavors for summer 2020. Each can contains 100 calories and no sugar or gluten. The ready-to-drink (RTD) canned cocktails are made with real vodka and real fruit. Part of the reason for its success is due to an early partnership with the Barstool Sports media empire, which promotes High Noon across its platforms.Īccording to the press release announcing the partnership, Barstool is “one of the largest and most prominent sports media companies in the US,” giving High Noon access to over 66 million monthly unique users. Gallo’s High Noon Hard Seltzer is the number one selling spirits based hard seltzer in the US.
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